Makes me wonder what previous Olympic cities went through. Was it like what the media here are suggesting? I do know that each previous iteration of the games provided a mixed experience for the host city.
So, what makes Brisbane unique in this regard? Are there any systemic problems the Queensland government needs to overcome to make it all possible, and if so, will that affect the hoped-for boom in real estate?
I think once you’ve had a read of this week’s newsletter, you may well have a different frame of mind when it comes to these games and its effects.
So, let’s take a look.
Let’s start with a high-level view of this and refer to a recent report from Benchmark Capital, a property investment group. Benchmark forecasts Brisbane house and unit prices could rise by at least 70 per cent by 2032 and says prices in regional Queensland – where many Games events will be held – could increase strongly too.
I’d prefer to stay away from the regional forecasts for today and just focus on Brisbane. That is some growth curve, particularly when you consider Brisbane already recording the nation’s strongest growth in home values over the past five years, up 92 per cent to a median $936,000, according to REA Group’s PropTrack data.
So how did Benchmark Capital reach these numbers? It did so by benchmarking recent capital cities capital growth rates before and after their own respective Olympics. Take Sydney for example, who hosted the 2000 event. Benchmark’s analysis found there was an 88 per cent growth in property prices in Sydney between 1996 and 2001.
If we look at recent overseas Olympics, prices in some London suburbs had more than doubled since that city’s 2012 Games, and since last year’s 2024 Paris Olympics home prices in areas surrounding Olympic transport hubs already had climbed by up to 30 per cent.
Separate statistics show Rio de Janeiro property prices trebled in the seven years leading up to its 2016 Olympics, then stagnated for a few years before bouncing again – up more than 50 per cent – since 2020.
Tokyo’s price moves were muddied by the pandemic, but since its 2020 Olympics, which were held in 2021, property prices have climbed between 35 and 45 per cent.
By the simple expedient of extrapolation, one can see where the figures for Brisbane’s estimated growth came from.
But you can also now understand just why the media have latched so hard on this narrative and so much investor interest has been stirred up by the upcoming games. From the above quoted article.
Benchmark Capital chief executive Fawaz Sankari said the Olympics were not a short-term “sugar hit” but instead heralded a “multi-year growth cycle supported by structural investment and lifestyle migration trends.”
“While not every suburb will boom, areas connected to Olympic infrastructure, transport upgrades and urban renewal zones are likely to outperform,” he said.
“You can expect Brisbane to outperform both the national average and several other capitals over the next decade.”
Mr Sankari said investors should target future growth corridors near Olympic venues and transport links, partner with professionals, and think beyond 2032 by considering areas benefiting from infrastructure and lifestyle improvements.
“This is not just a sporting event – it’s a nation-building moment, and smart investors will treat it as such,” he said.
I’d love to know just where they are going to find the workers who will construct all this. However, this is an issue where most involved are sober about the outcomes. They realise this will take offering even higher wages to attract the talent needed and a de-prioritisation of building new housing.
So, Brisbane can have its cake, it just can’t eat it too.
And this is where things do indeed get very interesting.